You’ve probably heard a million times that “content is king” and that you need to create as much of it as possible for your website and other online platforms. Content isn’t worth anything, though, if it isn’t high-quality and relevant to your goals and message. Your audience needs to find it useful and applicable to […]
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We talk a lot in marketing about knowing who your target audience is, but in many cases we don’t dig much deeper than age ranges, geographic locations, and interests. All of this is great, but it still produces a picture that often requires significant customization and adjustments after the fact. Trial and error, if you […]
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You’re watching the news and you see a popular story item trending just about everywhere – especially on online outlets and across social media. The first thing you might think to do is create a blog or social post of your own to take advantage of the viral nature of the story, but that isn’t […]
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Looking for new leads isn’t every business owner’s favorite task. It’s time-consuming, and some people are just uncomfortable cold-calling, following up with strangers, and networking in general. All of those are issues you should try to overcome, but we’ll talk about strategies to help you meet that particular goal another day. In the meantime, let’s […]
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How can something be automated and personal? Don’t the two terms contradict one another? In marketing, you hear two things preached more often than anything else: focus on building quality relationships with your customers through personalization, but automate your marketing where you can. After all, there are only so many hours in a day, and […]
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