It’s hard to believe we’re already part of the way through summer, and really, the year. In just six months, I’ve witnessed one of the biggest shifts in SEO and digital marketing in years – all because technology is finally catching up with the human desire for more information. But don’t expect those changes to […]
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Expertise. Authoritativeness. Trustworthiness. These three components make up the E-A-T acronym, one of the most important acronyms you need to keep in mind when you are developing your website’s SEO campaign. The concept of E-A-T was first introduced back in 2014. Quite by accident, actually. Someone accidentally leaked some of Google’s Search Quality Guidelines and […]
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Google confirmed back in early August, via a tweet by Danny Sullivan, that the brand new Google broad core update had officially rolled out. While broad core updates come out several times per year, this most recent change is almost as major as Panda and Penguin were when they first rolled out. As you might […]
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