Link building has to be part of every search engine optimization project, no matter whether you’re dealing with a brand new or an aged website. Why? Because the number (and quality) of links coming to a website from others, and going out from your website to others is a major ranking signal. You could have […]
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If you’re a local business that uses Google My Business, you can now access the Posts feature. This feature allows you to post content directly on Google. The post will show up in the Google search results Knowledge Panel alongside your Google Business listing for a week. Let’s talk about how you can use this […]
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While it’s true that search engine optimization (SEO) and content marketing certainly overlap, it’s important to consider the fact that they are indeed, two separate disciplines. So, that brings us to the question of who should be optimizing the content… the SEO or the content writer? Of course, SEO and content marketing are closely related […]
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If you’ve been involved in the world of social media marketing for a while now, you’ve probably started to notice an interesting pattern that’s developing within the marketing community. For whatever reason, there’s been an imbalance in the way that brands and businesses execute their marketing strategies. It’s not surprising if you understand the roots […]
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Creating video content is typically one of the most intimidating propositions when considering what kind of content you’ll create. When it comes to creating text-based content like a blog post, the average small business owner has enough confidence in their writing ability to sit down at a keyboard and create something. Video, on the other […]
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