Running PPC campaigns that meet your business needs without breaking the bank isn’t exactly an easy thing to do. It’s quite the balancing act for many, including those who consider themselves PPC professionals. The entire goal is getting more clicks – and hoping those clicks not only translate to site traffic, but to leads that […]
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Let’s face facts: in the digital media marketing world, there’s always room for improvement. The latest technology or tactic can change an entire marketing strategy and it’s important for marketing companies to be self-aware of their flaws. In the spirit of constructive criticism, I’d invite most SEO companies today to take a look in the […]
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Black hat SEO refers to using tactics that are against search engine terms of service to manipulate ranking. As the SEO industry has changed over the past couple of years, as Google and other search engines seek to improve search result quality to provide a better user experience and traditional black hat techniques are becoming […]
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The SEO industry is constantly changing as Google and other search engines seek to improve their user experience. One of the more recent changes we’re seeing is the rising popularity of voice search, particularly as it relates to local search. What used to be novelty is now a necessity as more consumers are on the […]
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A content delivery network, or CDN, is a global network of servers. They are spread out across the world, and are responsible for a relatively large chunk of all traffic online. They server as the hosting space for static web elements, which ensures the dynamic elements of your website are served quickly, resulting in a […]
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