Schema is a type of structured data. Structured data is information presented in a universally understood format. In terms of websites, this means search engine bots are able to tell what a page is about and what elements it contains with greater ease. In return, searchers get more useful results, creating a better user experience. […]
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The entrepreneur community is massive. With the world moving ever-closer to the “gig economy,” more people than ever are choosing to make the jump into self-employment and self-run businesses. That network can be a significant source of support and value – but only if you reach them the right way. As entrepreneurs, we all know […]
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Link building is an important part of SEO, since Google and other search engines look at the number of domains linking to your website. Broken link building is one of many link building tactics. Though it sounds like it could be a little black hat based on the name, it is actually an effective white […]
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Influencer marketing was hot in 2016, and data shows it’s only going to get hotter in 2017. If you’re not using it in your marketing strategy, what’s stopping you? Take a look at these statistics to see if they change your mind about working with influencers. 1. Facebook and Instagram are two times more important […]
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