When’s the last time you looked at your PPC account? Is it doing well? That’s no excuse to leave it running on autopilot. When you audit your account, you’re looking deep into the nuts and bolts, trying to determine if there are areas that need work or some extra attention to improve performance. When […]
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This post originally appeared on Sachs Marketing Group. Have you ever wondered what makes content go viral? While sometimes it is just the luck of the draw, there’s been research to show what makes some types of content do better than others online. In this infographic, we break down the key things you need to […]
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When’s the last time you talked to your employees about how they feel about working for you? If you answered “Never” or “I can’t remember”, this is for you. I want you to think about how happy your team is to be working with you, and how their general attitude affects your business – profit […]
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As a marketer, you no doubt understand that without conversion rate optimization (CRO), you could have all the traffic in the world, and still risk not turning a profit. You probably know the things you should do – various best practices, split-testing – to convince your traffic to convert. You’re likely doing these things, and […]
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