In November, Google started using mobile-first indexing. This move is the first stage of the death of the desktop in terms of ranking sites. Under this process, Google looks at the mobile version of your website first to determine the ranking, and then falls back to the desktop version when it cannot locate a mobile […]
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This post was originally published on Sachs Marketing Group. Creating social media images that stand out from the crowd is incredibly important. If the image isn’t clear, captivating, and chosen to fit within the company brand it can have a negative impact on the viewer’s impression of the company. Alternatively, a well-chosen image that has […]
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This post was originally published on Sachs Marketing Group. It may be easy to create a single message to share across your social media channels – but that is far from being an effective way to reach your audience. There are several social networks people use – and all of them have a different “hook” […]
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Since the average attention span has decreased from 12 to just eight seconds – meaning goldfish now can hold attention longer than we humans can, it’s important to take steps to stand out whenever possible. We’re constantly bombarded with information, especially when we’re online – and to cope with that overload, we process things quickly […]
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This post was originally published on Sachs Marketing Group. In online marketing, a lot of terms are thrown around. Some are easier to understand than others, and some are used interchangeably, when they don’t mean the same thing. In search engine optimization (SEO), there are two common phrases – search engine friendly and search engine optimized […]
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This post was originally published on Sachs Marketing Group. If you’re a brick-and-mortar business that serves one or more local areas, the traditional search engine optimization (SEO) approach won’t deliver the same impactful results you’d see if you were marketing on a national level. By making use of geographical keywords, local SEO, you’re alerting search engines […]
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This post was originally published on Sachs Marketing Group. These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, […]
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The holidays are a busy time of year for us, but the end of the year (EOY) is an excellent time to stop and evaluate your business progress. What you choose to include in yours will depend highly on your niche, products and service, and goals. But, no matter what you choose to include, the […]
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